Managed Marketing and Social Media
Analytics Are From a 30-Day Window
Took over Key Tower’s social media and email marketing during the first month of the pandemic.
Newsletter Creation
Social Media
LinkedIn:
Increased Linkedin followers by 700%
Increased post impressions by 432%
Increased unique visitors by 218%
Instagram:
Increased follower count by 75 followers
Increased content flow from a few time a week to daily posts
Increased engagement rate by 150%
Increased user-generated content by 100% (encouraged Clevelanders to share their #KeyTower photos)
Twitter:
Increased follower count by 27, reaching goal of 400 followers
Increased content output to daily tweets
Interacted with Cleveland community daily through retweets, replies, and engaging content
Facebook:
Focused on increasing unique reach and engagement
Created daily content
Increased engagement by interacting with Cleveland community through reposts, comments, and sharing Cleveland related posts
