Hi, I’m Caroline.
You know when the teacher assigned an essay and everyone groaned? I was the kid who secretly loved it. Turns out, that weird little trait was the foundation of an entire career. Who knew.
You hate writing about yourself
as much as you hate unloading the dishwasher.
You know your business inside out. You know exactly why a client should hire you. But the second you try to put it into words? It comes out stiff, vague, or like every other website in your industry. That’s not a you problem — that’s a copy problem. And copy problems are kind of my whole thing.
“I know what I do — I just can’t explain it.”
You’re exceptional at your craft. Translating that into words that make someone want to hire you right now? That’s a completely different skill — and one you really shouldn’t have to learn.
“My website exists. It just doesn’t convert.”
Visitors land on your site, poke around, and disappear. You know the copy is the problem. But fixing it keeps getting pushed to next week. And then next month. And then…
“I need copy that actually sounds like me.”
Generic copy blends in. Personality-driven copy builds the kind of trust that turns strangers into paying clients. That’s exactly what I write — and it’s always custom to you.
Introvert. Girl mom. Word nerd.
I’m an introvert by nature — and I turned it into my superpower. Being wired for deep observation and empathy means I actually listen to what your clients need to hear, and then I write it. Turns out that’s a pretty useful trait in a copywriter.
I love to lift weights to trap music, I hate putting my laundry away, and I will never miss an episode of The Kardashians. My Notes app is full of half-written blog posts and email marketing ideas. My Instagram Reels are full of golden retriever videos, high protein recipes (yes, I’m one of those girls), and DIY house renovation videos — even though I have never, in my life, done a single one.
My head is perpetually full of the Paw Patrol theme song, thanks to my favorite little divas — my daughters Lorelai (yes, named after Gilmore Girls, and no, I’m not sorry) and Scotland. I have an Amazon addiction, can’t live without my emotional support water bottle, and I’m currently training for a Hyrox race because I got tired of not being able to run a mile — so naturally I decided to really challenge myself.
I’ve been writing since before I had any reason to. Now I get to do it for people who are really, really good at what they do — and just need the words to prove it.
Global brand strategy.
Small business results.
Here’s what makes working with me different.
Most copywriters hand you something generic and call it a day. I don’t. Every single project I take on is researched, custom-built, and written specifically for your brand and your target audience. The goal isn’t just copy that sounds good — it’s copy that converts.
I’ve worked on campaigns for real estate agencies, celebrity events, skincare brands, and high-end watch companies. I’ve seen the strategy that global brands use to make people stop, pay attention, and buy. And now I bring that same level of thinking to small businesses — without the agency price tag.
Copy shouldn’t just sell — it should be interesting enough that people actually want to read it. My goal is to make your marketing feel like a Super Bowl ad: consistently engaging, unmistakably you, and impossible to scroll past.
When you work with me, you’re not getting a template with your name swapped in. You’re getting a strategist who cares about your business as much as you do.
Let’s Work TogetherBrands I’ve Worked With
Luxury lifestyle & media
Luxury real estate
Fundraising platform
Tech & consumer services
Luxury private aviation
Not from Cleveland?
Skip this part.
Mitchell’s Ice Cream is non-negotiable.
A scoop of black raspberry chocolate chip from Mitchell’s can make almost any situation better. This is not up for debate.
Tim Misny has the greatest marketing manager on the planet.
And he will make them pay. If you know, you know.
Lake Erie is the greatest Great Lake.
Yes, it’s dirty. Yes, I love it anyway. Character-building — just like Cleveland itself.
Copy tips, marketing ideas,
and the good stuff.
I write about copywriting, content strategy, and marketing in a way that’s actually interesting to read. No fluff, no filler — just real, actionable content for small business owners who want to grow.
Read the Blog“Ok…seriously…what magic did you work? Because in the past month alone, I’ve had at least 3 logo requests and 8 emails asking for more info. In my 5 years of freelancing, I don’t think I have had that many emails come through my website form…thank you times a million.”Amanda Mason — Freelance Graphic Designer
Now you know me.
Let’s talk about you.
If you’ve made it this far, I’m going to assume we’re going to get along just fine. Book a free discovery call and let’s figure out exactly what your copy needs.